Monday, April 20, 2015

Artist Aloud Music Awards 2015: Hungama Maangta Hai!

Music they say transcends beyond boundaries, compartments and horizons. India is renowned worldwide not only for the diversity in its languages, customs and cultures but also the immense plethora of talent you’ll find in India. And not just in its roots, but Indians have performed exemplarily in the various forms of associations and fusions too.

In order to celebrate this community especially the independent and underground artists, initiated the Artist Aloud Music Awards in 2010. Interestingly, it is an online voting forum where listeners can log in and then listen to their favourite artists as well as explore new artists not only Indian but artists from the global platform.

This year will see the fourth edition of the Artist Aloud Music Awards sponsored by Hungama and public voting is on till the 6th of May, 2015 respectively at the website itself. It is interesting to see the likes of popular artists such as Shreya Ghoshal, Shankar Mahadevan, Honey Singh and Raghav Sachar alongside superbly talented artists.

There are various genres of music such as Pop, Rock, Fusion and Global Music. Further, there are various sub-categories for each such as Best Song, Best Female artist, Best Male artist and Best Group respectively. 

In the Pop category, my favourite artists are Shankar Mahadevan, Raghav Sachar, Sayani Palit, Bharat Leppard, Itida, Ninad Mulaokar,  Ranajoy and Soulsmiths. You’ll be amused to note, television actors like Rajev Paul and Veena Malik have also been nominated in the categories.

In the Rock category, I liked Wine Stains ( love the name as well as the name of their song, Kiss My Ass and say Goodbye :P ), John Mpamei, Sheldon Pereira and Parikrama among others.

Fusion is my most favourite category and I personally feel that fusion represents talent in the most extraordinaire manner. Shruti Pathak, Viraj Bahri, Lalitya Munshaw, Rimita (love the folk fusion) are some awesome artists in this category. The semi-classical and South Indian tracks are quite transient too! The international artists have conjured up some interesting fusion tracks too! Do have a look for sure!

Last but not the least is the Global music. The mixes and globalised conceptions are out of this world! Tagore Trance, Helge Krabye, Abiogenesis, Ed Degenario, Utsav Dan and Topshe are some of my favorites from this category!

Call me biased but I am suppressing this proud smile of witnessing such awesome Bengali music being created and felicitated.  I am one of those few people who manage to hum along music and one of the rare Bengalis who isn’t trained in music but have a knack for music.

I think Artist Aloud is a wonderful platform. I wish more and more people listen to these amazing artists! I have voted for my favourite artists. Hop in to now and vote!

 May the best rhythm win and let music take over! Make music quit war!